What is Typography?
Typography is the art and technique of arranging type in order to make language visible. Many designers in the area of art and design are using this technique to communicate a specific message to the viewer. The most common form of typographic art is used for logo designs, but if you think outside of the box you may notice that typography is all around us. From architecture, to famous music covers, and even fabrics used for interior design purposes typography is being used more frequently. The way typography has made a presence on how we market businesses and products is truly a creative use in design.
Typography in Architecture
When designing a building as an architect, you sometimes have to look at the overall composition of the building as an artist. There are many different criteria to consider when designing a building, with structure and support being the main focus. When it comes to the aesthetics of the building, you may sometimes notice that the facade of the building may have a theme associated with it that describes either the purpose/ function of the building or the history of the building. I have provided examples of two buildings that incorporate typography in the design of their building with these key themes in mind.
1. Wales Millennium Center, located in Cardiff Wells.
2. House of Terror, located in Budapest, Hungary.
Typography in Music Cover Designs
As the world gets more involved with tabloid magazines, the influence on the public for watching celebrities is rising. Musical artists are leaning towards using fine art artists to generate the artwork for the cover of their CD’s and magazine shoots which gives the opportunity for young artists and designers to be discovered. Many of these images are computer generated which opens up many possibilities to design and incorporate type. Some of the leading artists are starting to work with this genre of design to give it a shock value that catches the interest of the viewer.
Typography in Fabrics: Used in Interior Design
Just as in architecture and artwork typography has found its niche in interior design as well. It has mostly been incorporated in the room design with fabrics that have typographic images on them. Since many designers and clients are using this type of design in their room schemes it leads us to believe that this could be the new wave for the 2012 room.
With a little creativity, you can use any fabric to design the room of your dreams. Below are some of the typographic fabrics that Fabrics and Frames shows can be used for both durability and aesthetic purposes when designing your room.
Robert Allen: Pattern: Champion/ Poppy
Kasmir: Pattern: Love Letters/ Pewter
Micheal Jon Designs: Pattern: Boardwalk UBK/ Beach
When incorporating typographic fabric in the scheme of the room, treat it as a novelty piece. Meaning that this should be the one unique thing in the room. If you use a pattern with type, limit its use to a small chair or a pair of pillows. This type of fabric does appear to have a very bold presence to it and if you use it in abundance in the room it will become gaudy and over-baring.
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Writen By: Erica Guajardo
Edited By: Linda Decuir